Music and Arts Festival
Branding Shambala for the 2011 festival, I came up with the campaign 'Join The Cause', promoting the festival as movement. This was rolled out across merchandise, tickets, leaflets, press, posters, programmes and online. The campaign was also adapted to work with Sustrans, who partnered up with Shambala and organised several bike rides from different locations to the festival, it was called 'Join The Ride'.