Rethink Mental Illness is a charity that seeks to improve the lives of people severely affected by mental illness. Patwa was approached by the charity to design a leaflet to encourage people to step back and check in with themselves.
We produced a 250 x 250mm doubled sized leaflet that folded down to credit card size. Each side of the leaflet incorporates a different cover printed on card with illustrations created for feeling ok, or needing extra help. In addition to this, the leaflet lists examples of how we might feel with information of how to get help if required.
The leaflet was designed so each vertical fold worked as a column to help set the typography.
We helped Rethink with the sourcing of the paper stock and worked closely with the printers to ensure the leaflet folded correctly, without being too bulky, but robust enough to survive the wear and tear of daily wallet use.
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